Great design is the bridge between innovation and usability. With a strong creative background and extensive experience in UX and Product Design, I specialize in crafting solutions that are not only functional but also deeply engaging for users. My process is rooted in empathy, collaboration, and a relentless focus on delivering designs that align with both user needs and business goals. Whether it’s designing an intuitive interface or reimagining an entire user journey, I bring a thoughtful, creative approach to every project.
The foundation of my design philosophy is putting the user first. I lead creative teams to create experiences that are intuitive, seamless, and tailored to user behaviors and needs by:
I bring a unique blend of creativity and strategic thinking to every project, ensuring designs are not only functional but also stand out. My creative touch includes:
Design is never done in isolation. As a Product Leader, I thrive on working closely with:
I leverage AI extensively to brainstorm ideas and create quick concepts prior to design. My use of AI includes:
Problem
A non-profit organization faced challenges in managing multiple websites for their subsidiaries, each requiring unique branding and custom development. This fragmented approach resulted in inefficient processes and increased resources needed for website creation and maintenance, making it difficult to maintain consistency and streamline efforts across different platforms.
Solution
To address this issue, I established a modular yet customizable framework on a SaaS Content Management System (CMS). This solution ensured that all web content aligned with the parent organization’s branding standards while allowing for necessary customizations. By integrating the CMS with the organization's existing Microsoft tech stack, I eliminated the need for the development team to retool, thus enhancing operational efficiency.
Benefits
The implementation of this framework significantly decreased the time to market for subsidiary websites, providing developers with an easy-to-use design framework. This not only improved consistency across all sites but also empowered the organization to efficiently launch new websites without sacrificing quality or brand integrity. Ultimately, the solution facilitated better resource management and strengthened the overall digital presence of the non-profit organization.
Problem
An EdTech company managing a team of educators struggled with an inefficient process for handling class substitutions when educators were unavailable. Without a proper solution, the company faced operational challenges, including inaccurate double payments for educator shifts. This lack of organization created frustration for educators and resulted in unnecessary financial losses.
Solution
To address this issue, I led my design team in creating a mobile-first application that was clean, intuitive, and aligned with the company’s branding. The design prioritized ease of use for educators on the go, allowing them to quickly submit substitution requests and enabling other educators to claim open shifts. Additionally, the design was built with a general framework to support future functionality, ensuring scalability for the company’s evolving needs.
Benefits
The application was a success with educators, including those with expertise in full stack development and UX/UI, who praised its simplicity and effectiveness. The solution significantly reduced overpayments by streamlining the substitution process and eliminating errors. Additionally, the mobile-first design empowered educators to manage their schedules efficiently, fostering satisfaction and trust while saving the company substantial costs.
Problem
A newly created mobile application was experiencing low adoption and usage by its end-users, which negatively impacted the projected return on investment (ROI). Without an understanding of user needs and behaviors, the application failed to fully engage its target audience, resulting in poor performance and missed business goals.
Solution
To address this, I conducted extensive user research, incorporating surveys, one-on-one interviews, and a detailed analysis of usage data. These insights revealed key areas for improvement, leading to enhancements in the application’s user interface and overall experience. Additionally, new features were identified and implemented to better meet the needs of end-users, ensuring the application aligned with their expectations and workflows.
Benefits
After implementing the changes, application usage increased significantly, reaching levels that met the initial projected ROI. The improvements not only enhanced the user experience but also fostered greater engagement and satisfaction among end-users. This process demonstrated the value of user research in identifying actionable insights, ultimately turning the application into a valuable and impactful tool.
Great design doesn’t just look good—it solves problems, inspires users, and drives results. My experience in UX and Product Design ensures your products are not only visually appealing but also intuitive and impactful. Whether you’re creating a new product or refining an existing one, I can help you deliver designs that delight users and achieve your business objectives.
If you’re ready to elevate your product’s design and deliver exceptional user experiences, let’s connect! Together, we can create designs that inspire, engage, and leave a lasting impact.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.